The global cleaning services market has transformed from a low-tech, labour-intensive sector into a dynamic industry driven by technology, specialization, and evolving end-user needs. With increased emphasis on hygiene, safety, and compliance across both commercial and residential environments, cleaning is no longer just about dusting and vacuuming — it’s about health, branding, sustainability, and operational efficiency.
In 2024, the global cleaning services market was valued at USD 74.27 Billion. The industry is undergoing a significant evolution as the hospitality sector and other high-traffic environments shift toward outsourced deep-cleaning and hygiene audits, opening the door for bundled service contracts and compliance-led cleaning strategies. This change is fueling demand for advanced solutions and is expected to drive market growth at a CAGR of 6.40% from 2025 to 2034, reaching approximately USD 138.11 Billion by 2034.
Let’s take a deep dive into the segmentation, market dynamics, and future outlook for this rapidly expanding industry.
Service Segmentation: Beyond Brooms and Buckets
Window Cleaning
Window cleaning is vital for maintaining the aesthetic appeal of high-rise buildings, retail storefronts, and hospitality establishments. As urban skylines grow taller and corporate image becomes increasingly visual, professional window cleaning services—especially those using high-reach automated systems—are in high demand.
Vacuuming
Vacuuming remains a cornerstone service, but it’s no longer a one-size-fits-all solution. From traditional upright vacuums to robotic vacuums with AI mapping, the service is adapting to the modern consumer’s expectations for cleanliness, efficiency, and noise reduction, particularly in offices, hotels, and residential complexes.
Floor Care
Floor care, including polishing, waxing, and scrubbing, sees consistent demand in schools, hospitals, malls, and public institutions. Businesses are investing in industrial-grade equipment and environmentally friendly chemicals, especially in regions with strict health and safety regulations.
Maid Services
A fast-growing segment, maid services are increasingly popular among urban professionals, elderly citizens, and high-income households. Offered as on-demand or subscription-based models, these services range from daily maintenance to deep cleaning, often tailored to specific areas of the home like kitchens and bathrooms.
Carpet and Upholstery Cleaning
This service requires specialized tools and techniques like hot water extraction, dry cleaning, and steam cleaning, which are essential in environments such as hotels, cinemas, and conference centers. With rising awareness of allergens and air quality, demand for upholstery and carpet cleaning has risen sharply.
Other Services
Post-construction clean-up, pressure washing, sanitation services, and waste management are expanding niches. In particular, disinfection and biohazard cleaning services have gained prominence in the wake of global health events and the need for regulatory compliance in healthcare and food sectors.
End-Use Segmentation: Who’s Driving the Demand?
Offices
In the post-pandemic era, office cleaning goes beyond aesthetics. Businesses now expect disinfection, IAQ (indoor air quality) management, and after-hours cleaning that ensures a safe, productive environment for employees.
Educational Facilities
Schools and universities require daily cleaning protocols and sanitization to prevent the spread of illness. Long-term service contracts with cleaning firms that offer background-verified staff and eco-friendly products are becoming standard.
Retail Complexes
Retail spaces face high foot traffic, demanding not only continuous cleaning but also visually present staff to reassure customers of safety. Mall operators increasingly seek bundled contracts covering restroom cleaning, waste disposal, and emergency response.
Residences
With remote work trends and rising disposable incomes, residential cleaning services are booming. Urban populations are outsourcing regular and deep cleaning to tech-enabled platforms offering app-based bookings, transparent pricing, and customizable packages.
Government Buildings
Government facilities demand cost-effective, sustainable solutions while adhering to public procurement rules. Contracts are typically long-term, requiring vendors to deliver consistent service across multiple locations and departments.
Healthcare Facilities
No sector is more hygiene-critical than healthcare. Hospitals, clinics, and labs require medical-grade cleaning protocols, staff trained in infection control, and documentation for compliance. This segment drives innovation in disinfectants, cleaning robotics, and PPE usage.
Others
Airports, industrial sites, and event venues round out the market with their own unique needs—hazardous waste removal, high-frequency cleaning, and rapid turnover between uses.
Regional Trends: Global Growth, Local Nuances
North America: A mature market with high adoption of outsourced services, innovation in green cleaning, and unionized cleaning staff.
Europe: Emphasizes eco-certification and labour compliance, with growth driven by public sector contracts and elderly care facilities.
Asia-Pacific: The fastest-growing region due to urbanisation, a rising middle class, and tech-enabled service platforms.
Middle East & Africa: Growing demand from hospitality, construction, and retail sectors, particularly in Gulf countries.
Latin America: An emerging market where informal services dominate but formal cleaning service providers are gaining ground.
Competitive Landscape: Fragmented but Fiercely Competitive
The global cleaning services market is highly fragmented, featuring a mix of multinational facility management companies, regional specialists, and tech-based startups.
Key Players:
ISS Facility Services
ABM Industries
Sodexo
Jani-King
Chem-Dry
Handy
Urban Company
Industry Trends:
Digital Transformation: From booking apps to CRM platforms and IoT-enabled devices.
Sustainable Practices: Non-toxic cleaning agents, low-water usage, and recycling protocols.
Labour Management: Training, certification, and improved worker welfare to reduce attrition and maintain service quality.
Franchise Growth: A popular model for scaling residential services across cities and regions.
What’s Powering the Market Forward?
Several key growth drivers are shaping the cleaning services industry:
The hospitality sector’s shift toward outsourcing for deep-cleaning and hygiene compliance.
Increased awareness of infection control and public health safety.
Expansion of smart cities, commercial complexes, and infrastructure in developing nations.
Demand for bundled services that include cleaning, waste disposal, pest control, and auditing.
The rise of tech-first platforms offering personalized, affordable cleaning solutions at scale.
